The Apprentice 2013 runner up Luisa Zissman has rubbished claims suggesting she's set for Celebrity Big Brother 2013.
Tabloid reports last week suggested Luisa could be in for a stint in the house when the latest series of the show launches next month.
But Luisa blasted the claims, branding the show "s**t" on Twitter.
Luisa, who lost out to Leah Totton in last week's Apprentice 2013 final, tweeted: "More importantly no I don't want to do celeb BB it's s**t and embarrassing."
But she added: "I do really love dancing on ice. My main focus is my business!"
Replying to the reports again in a further tweet, Luisa repeated: "I haven't been asked at all and am focused on raising funds for my business ad moving forward with that! X "
Meanwhile, it has been claimed that former Apprentice winner Stella English, who famous sued Lord Sugar and lost, is set to enter the I'm A Celebrity 2013 jungle.
Stella, who is being counter-sued by Lord Sugar for legal costs, could take part in the ITV series this autumn.