The Apprentice 2013 final was the least watched yet, with fewer than 6 million viewers tuning in.
The hot weather and earlier start time clearly hurt the show, with an average audience down over a million viewers on last week's interview stage.
An average audience of 5.7 million watched the show, down on last year's climax of just under 6 million.
The final, which aired between 8PM and 10PM, peaked with 7 million viewers just before 9PM, no doubt when many were tuning in expecting the start of the show.
Even excluding the hour long You're Hired, the final task only managed 6.11 million, one of the lowest ratings of the whole series.
On average, this year's ninth series had just under 6 million viewers across its twelve week run from May.
Meanwhile, Daley's ejection continued to help boost Big Brother's numbers, as it scored its highest Wednesday night highlights figure to date.
An average audience of 1.6 million watched the show from 10PM, while Bit On The Side also continued strongly just after with over 600,000 viewers through till midnight.