Jason Leech has become the latest candidate to be fired from The Apprentice 2013, having stepped down as project manager halfway through the task.
After creating an advertising campaign for a new dating website, the candidates returned to the boardroom to find out which team had best understood how to make romance blossom online.
After listening to the advisors who saw each team’s pitch, Lord Sugar revealed the all important results:
“Now I listened to the advisors, and to be honest with you, they are at sea a little bit. They’re torn about your [Endeavour’s] concept. You’ve got that nutter [‘bad-date’ character Herbert] in there being funny, and funny adverts do pay off. But where you’ve failed miserably is the co-ordinating - it’s a very good website, but I’m here looking at the overall thing and it’s disjointed.
"And on your [Evolve’s] campaign, you picked the right market, but your deployment of it, they said ‘this is boring, the wink is like cringe-worthy, it’s patronising.’ The only thing I can say, it was a cohesive campaign.
"I’m going to make a decision and, because you were on the right track, I’m going to give you [Endeavour] the benefit of the doubt.”
Back in the boardroom and given Jason’s unprecedented abdication as Project Manager to Luisa, Lord Sugar asks the two Project Managers to decide who else will join them in the firing line. Luisa chooses Neil and Jason picks Francesca, eliciting a feisty response from Francesca:
“Hold on a minute – you [Jason] did a website that you were responsible for and you didn’t even finish. You give me an advert to do – done, edited, music edited, voiceover done professionally for you, scripted by myself… My input is a problem? You know what, bring me back in.”
Finally, after hearing from all three candidates, Lord Sugar delivers his verdict:
“Francesca, I understand from Nick and from Karren that you’ve been quite good up until now, but your advert, what a total mess.
"Jason, last week I thought, ‘oh, there you are Jason, you’ve sold a caravan,’ I thought you were coming through this process. And I have to take a decision really, and the decision here is that Luisa, I’m very, very concerned that we’re going to have more problems with you, and I feel that you brow-beat this fellow here. You wore him down.
"That’s what worries me about you, are you just somebody that if they don’t get their own way immediately, it’s no good. I can see how you wore him down. You’re not going to wear me down, I promise you.
"Jason, you’re an academic, you’ve come here to chance your arm, but I’m afraid to say, it’s the end of the road really. I do wish you very, very well, because you’re a very, very nice fellow. And it is with regret that you’re fired.”
As Jason left in a black cab, he reflected on his time in the process: “We were reaching that stage I think in the process where I’d have to go for blood, because everybody is of a very high calibre. And I just don’t have that killer instinct.”
Back in the boardroom, Karren comments: “Next week, I’d like to follow Luisa. Because I need to be clear in my own mind whether she’s a strong businesswoman, or actually Alan, she’ll just be too hard for you to handle.”
Seven candidates remain – who will be the next to hear the infamous words “You’re Fired?”
The show continues next Wednesday night on BBC One.