The Apprentice star Luisa Zissman has reported been rubbing her rival candidates up the wrong way.
The cake shop owner has been dominating the tabloids over the past week, although little of it has been about her business skills.
Rather, the brunette beauty has been on the front pages for everything from leaked nude pictures to her apparent romance with Apprentice rival Jordan.
Sources claim that the other candidates aren't too impressed with the 25-year-old, claiming that she only entered the series to become famous.
One supposed insider told Reveal magazine this week: "All the Apprentice candidates are fed up with Luisa because she's getting so much attention," a source close to Zissman tShe had a game plan from the get-go and made it her aim to play up to the cameras to ensure maximum airtime.
"[The candidates] are all sticking to the rules and keeping a low profile while the show is airing, but Luisa mysteriously keeps making headlines."
The insider added: "She loves the attention and is desperate to be a celebrity. Most people take part in the show because they are serious about business, but she isn't interested in that or the money - she saw it as an opportunity to get famous as well."
The Apprentice airs on BBC One on Wednesdays at 9pm.
Browse pictures of the Apprentice 2013 candidates below...