The supposed Apprentice 2013 romance between Luisa Zissman and Jordan Poulton is over.
The pair reportedly hooked up on the show during filming last year and have been dating in secret for the past six months.
But their relationship is now over, just a week after the show returned to our screens.
While Luisa previously insisted she was never with Jordan, the Daily Mirror quote her as telling friends: “It’s one of the biggest mistakes I’ve ever made.”
According to the newspaper, Luisa ditched Jordan to make sure she was " taken seriously as a professional".
Although after those naked pictures and that opening line at the top of last weekend's premiere episode, we can't help but feel it's a bit too late for that.
Never the less, a source claimed: “She didn’t like the fact that everyone knew and cared that they were a couple.
“She has told him any romance is finished for good. He tried his best to win her back but she wasn’t having any of it. She has described dating him as one of the biggest mistakes of her life.
“Luisa loves being the centre of attention and the prospect of being in an Apprentice relationship was more appealing than Jordan himself. She told everyone about it and was excited at first."
They added: “Now she wants to be taken seriously as a professional. Jordan just wants to keep their relationship going.”
Browse pictures of the Apprentice 2013 candidates below...