The Apprentice 2013 kicks off next week, and this year the show has seen some changes.
As usual 16 determined candidates will compete to stay out of the firing line for 12 weeks in a bid to win Lord Sugar’s £250,000 investment. They must demonstrate business sense, creativity and leadership in order to impress Lord Sugar, Nick and Karren, and only one applicant will triumph and become Lord Sugar’s next business partner.
But in a slightly new twist, this year the candidates will reveal their business ideas right from the start of the process, not only creating an additional level of competition between the applicants but also challenging them to prove they have the skills to succeed in the business they are pitching to Lord Sugar. Will those planning a catering business come out top in a food task? Or those pushing a sales–based business succeed in shaking hands on the best deal?
This year’s budding business partners come from a diverse range of careers and backgrounds, from catering, leisure and recruitment to property, medicine and academia.
East End boy and entrepreneur, Lord Sugar started from modest beginnings to build a global business empire worth millions. He says:
“This process is not about a job, it is about me ploughing £250,000 into a business. This is an unbelievable opportunity. For me to choose you, you’ve got to be brilliant.”
Lord Sugar is once again joined by his trusted advisors Karren Brady and Nick Hewer, who are on hand to observe the candidates throughout the process and report back on the successes and failures within each task.
As Lord Sugar greets the candidates in the boardroom for the first time, he explains what he expects from them in order for them to succeed from week to week:
“As you can see, I’ve got a pile of CVs here – it’s full of the usual BS. You know, ‘I’ll give 110%, I’m the greatest entrepreneur since sliced bread, failure’s not an option, I think outside the box, inside the bleeding box.’ All those usual clichés. I’m sick and tired of all that rubbish to be perfectly honest with you, because I believe actions speak louder than words. And it’s going to be actions that I’m going to judge you on. Now the aim of this process is to get your business plans in front of me. The tasks are there to test you and take you through every facet in business.”
After the first episode on Tuesday 7th May, The Apprentice will air on BBC One on Wednesdays at 9pm, from 8th May.
Browse pictures of the Apprentice 2013 candidates below...