But rather than some glam pictures of this year's batch of business wannabes in their best business attire, this time the BBC has released a teaser clip of what they sound like.
In a handful of excerpts from this year's series, we can already tell we'll be hooked from start to finish.
The ninth series will kick off in May with Lord Sugar and his aides Nick Hewer and Karren Brady.
But despite having been on air for nearly a decade now, it seems that the show's producers aren't running out of ideas.
And Lord Sugar isn't running out of comebacks either, as some of his snappy remarks in the video clip above prove.
We can't wait!