ITV is "highly unlikely" to commission any more reality shows with Lord Andrew Lloyd-Webber it has been claimed.
Wednesday saw the final of Lord Webber's latest show Superstar, but the ratings for the new series regularly fell below 3 million viewers.
It was a far cry from the 5 million who regularly tuned in to Lord Webber's shows on the BBC.
"We love Andrew and believe Superstar was brilliantly carried out. But after four similar searches it looks like viewers’ interest in this sort of musical talent show has gone," a source told the Daily Mail today.
The insider claimed: "It’s summer so we never expected ratings anywhere near as big as The X Factor or Britain’s Got Talent.
"But fewer than three million people simply isn’t enough, given the big budget commitments involved in this sort of show."