Brendan Cole has found himself in the bizarre situation of having to deny he's dead.
'Strictly Come Dancing contestant dies', 'Strictly Come Dancing performer passes away' and 'Brendan Cole dead' were a few of the shocking headlines doing the rounds earlier today.
All utter rubbish, we're happy to report, and they were 'news' stories that Brendan Cole was understandably very eager to deny.
One of the fake articles came from a seemingly mocked up website impersonating the real life American news source CNN.
"Ok...Very disturbing.." Brendan said in a tweet with a picture of the online story. "I have just been informed that I am dead! Horrified & bemused."
It claimed that Brendan had "died in the early hours of Thursday morning" after being "rushed to hospital after Saturday night's show with a chest infection."
While there was a very tiny element of truth to the report - Brendan was indeed at hospital with a chest infection at the weekend - the rest was total rubbish.
Brendan added: "Ps...I'm very much still alive! Holy S***!
"Cnn-channel very wrong on this report thank goodness!"
Meanwhile it's been confirmed that Brendan will NOT be dancing with his celebrity partner Anastacia this week following his hospital visit.
A poorly Brendan revealed how fellow pro Gorka Marquez had taken up his role with celebrity partner Anastacia back on Tuesday, after his trip to hospital.
Gorka had originally been partnered with Tameka Empson but the pair were eliminated a week ago now.
A spokesperson for Brendan confirmed he had been told to stay rested by doctors.
"He's resting on doctor's orders but everybody hopes the rest will enable a return to form for Brendan in next week's competition," they commented.
Strictly Come Dancing continues this Saturday and Sunday night on BBC One.