Strictly's Jay McGuiness and Aliona Vilani have been forced to deny more romance rumours.
While the two were looking very loved up on what was Valentine's weekend, Jay insists that they're just pals.
The Wanted star has had to repeatedly deny rumours of anything going on between himself and Aliona ever since they first hit the dancefloor together last year.
"I think when you dance with someone you have to create romance and people want to see that," Jay said after the final in December. "I think no matter what I say, people will write whatever they want to write."
Describing Aliona as his "best friend", Jay added: "Me, her and her husband and I my family just ran at each other and just became like a big family.
"We did something that so few people do together. Genuinely I will treasure it forever."
While the rumours may not be true in the case of Jay and Aliona, they're not always wrong.
Georgia May Foote very much has got together with her dance partner Giovanni Pernice since the show despite branding reports of their romance "offensive" last year.
Yesterday she Instagrammed a snap of her beau and wrote: "Happy Valentines to @pernicegiovanniofficial always there for me through everything. My best mate and the kindest person i know. Thank you Gio x"