Strictly Come Dancing's Simon Webbe is reportedly dating his pro partner Kristina Rihanoff.
The two made the final of the latest series at the weekend, finishing as runners up to winners Caroline Flack and Pasha Kovalev.
Both single, the pair have since been romantically linked.
It follows claims before the series began that Kristina was dating her former celebrity partner Ben Cohen, following his marriage break up.
"Simon and Kristina had an instant chemistry and the physically attraction between them became intense," a source on Strictly said. "They've spent more than one night together since the series began. They think the world of each other."
Speaking ahead of last weekend's final, the insider claimed that all of the show's stars were aware of the couple's romance.
They explained to magazine this month: "Everyone set knows whats going on, but they've been keeping things low key because Kristina has been given a hard time in the past over her relationships with celeb partners.
"She and Simon awaiting to see how they both feel after the show finishes before they go public."
But while the so-called Strictly curse may have benefited Kristina and Simon, it also saw two break ups during this year's latest series.
Firs Sunetra split from her husband and more recently winner Caroline broke up with her boyfriend of 18 months just before the final live show.