Strictly Come Dancing champ Abbey Clancy is all set to rake it in after winning the series last night.
The model beat the odds to claim victory over Corrie actress Natalie Gumede, singer Sophie Ellis-Bextor and BBC news presenter Susanna Reid.
And companies are already fighting to sign up the Liverpudlian to be the face of their brands, with a £250,000 deal with clothing store Matalan already on the table.
That's on top of her £100,000 fee for competing in the series and winning, with the BBC show rewarding celebs by paying more the further they get in the competition.
The three other finalists will all be getting £75,000, while all four will be offered £50,000 to take part in next year's live tour.
But it's not just winner Abbey who is set to cash in on the back of the show, with ITV keen to poach Susanna Reid for their Daybreak show in a £500,000 deal.
Natalie is said to be wanted by West End producers while popstar Sophie is set to release a new album and tour off the back of the show.
A TV insider told the Daily Mirror newspaper today: “In previous years it’s the female contestants who’ve really reaped the financial benefits from doing Strictly, so having four women in the final this year will make it a bumper pay day.
“Firms are tripping over themselves to buy into the Strictly brand. It’s the country’s top-rated family show so advertisers know they have a ready-made audience of fans.
“Because it’s a BBC show it comes with added kudos and respectability compared to other reality series."
The source added: “It’s clean-cut family entertainment so it attracts endorsements across the board.”
Strictly will return to BBC One for another series next autumn.
Browse pictures of tonight's Strictly Come Dancing 2013 live performances in our gallery below...