Strictly Come Dancing 2013 judge Craig Revel Horwood has warned this year's celebs he's going to be more hones than ever.
Fifteen stars including the likes of model Abbey Clancy, TV host Vanessa Feltz, rugby hunk Ben Cohen and singer Sophie Ellis-Bexter will be taking to the dance floor this weekend in the first live show.
And the ever critical Strictly panelist has told this year's line up to prepare for some harsh home truths about their performances.
But it's all for the greater good, so Craig says!
“People can’t cope with that amount of honesty. I like telling people the truth. It’s only to make you better, to make you look good the next week,” he told BBC Breakfast today.
Craig was chatting to BBC News host Susanna Reid, herself a contestant on this year's line up.
And poor Susanna became the first celeb to come under attack from Craig, before the first show has even aired.
After watching a clip from training, he critiqued: “That was a bit lame, a bit lacklustre. You know you’ve only got two more days to improve that.”
Susanna is performing with newbie pro dancer Kevin Clifton and is feeling the pressure, admitting to Craig: “He’s new and I don’t want to let him down and see him go out of the competition too early.”
The newsreader revealed: “I don’t need dance training – I need memory training!”
Strictly Come Dancing airs on September 28 on BBC One.
Browse pictures of the celebs in training below...