The X Factor 2013 will see a new time slot this year in a bid to avoid a ratings clash with Strictly Come Dancing.
The X Factor had been the UK's most watched series, but has lost millions of viewers in just a couple of years.
Last year's live shows saw some of the lowest ratings ever and bosses are keen to get the numbers up.
The Daily Star Sunday report that ITV want to air this summer's tenth series in a new later slot, well after Strictly has finished.
A source told the newspaper: “ITV will not risk going up against Strictly.
“They are concerned that the ratings were low last year and it is vital for advertising fees that they get big audiences.”
The time slot is just the latest of changes made to the format this year, which Simon Cowell previously said would see "every aspect" put under review.
The judging panel is set for another refresh - with Sharon Osbourne replacing Tulisa - while the auditions will see the live audience ditched in favour of a more 'intimate' setting.