ITV bosses are reportedly preparing to take on Strictly Come Dancing with their own ballroom reality telly series.
Shall We Dance? will air on the channel from August and through to September on Saturday nights, overlapping with the launch of Strictly in the autumn.
But the dance show will have a few twists on the Strictly format, with the celebs performing with their other halves rather than professional dancers.
Us viewers will also see a mix of dance genres, including Bollywood and even street.
“ITV has seen Strictly pull in massive ratings for ten years and they want to get in on the action. It’s a pretty ruthless move to launch a dance show at the same time of year," a source told the Daily Star Sunday at the weekend. “The BBC won’t like this at all – it could spell the end for their flagship show.”
The six week long show will include episodes of up to 90 minutes long, and producers are apparently keen to go head to head with Strictly.
“Strictly has regularly aired at the same time as X Factor in the past," the source added. “But this year the BBC will have to compete with another dance show. This is bound to ruffle a few feathers.”
A supposed ITV insider commented to the tabloid: “Strictly can be a bit old-fashioned. We’ll have Bollywood one week and street dancing the next. It’ll be much more fun.”