Last night's Number Ones-themed live show averaged only 7.6million (32.3%) for ITV, the lowest week five rating since the very first series in 2004, when the equivalent episode scored 7.4million.
It was easily beaten by [cat c="strictly come dancing"]Strictly[/cat], which drew just shy of 10million (43.7%) to BBC One, meaning it had a whopping 2.4million more viewers. However, an extra 357,000 viewers (1.8%) tuned in to X Factor on ITV1+1.
There were similar results in the peak figures, with Strictly's top audience of 10.5million viewers (45.3%) trouncing X Factor's 8.1million (34.1%), again by 2.4million.
Strictly continues with Strictly Come Dancing: The Results on Sunday 4th November at 7.20pm on BBC One and BBC One HD.
Meanwhile [cat c="the x factor"]The X Factor[/cat] live shows continue tonight on ITV1 with latest results show.
As well as another elimination, this evening's show will feature performances from Rita Ora and No Doubt.
Browse pictures of last night's X Factor below…