Taking full advantage of the ITV1 show's falling viewer ratings, Craig said that Strictly's family appeal had made it a more popular show ahead of its Saturday night primetime rival.
The BBC One series led The X Factor by over a million viewers at the weekend, and is even beating it on Sunday nights too.
"I think people have just seen through the X Factor format these days," Craig suggested this week. "I think it's an insult to one's intelligence. Strictly isn't like that.
"Strictly is family entertainment that all generations can watch at the same time. In an age when people only communicate with mobile phones and on the internet, we're a show that brings everyone together. Strictly transcends all audiences."
Speaking to DigitalSpy, the always critical Strictly judge went on: "We've got a classier production. It's fantastic family entertainment that all four generations can watch. From little kids, to mum and dads, grandparents and even great grandparents. It's something worth encouraging - it's a brilliant spend of the licence fee."
And he joked: "We've also actually got celebrities who can dance this year - I'm loving it.
"It's a joy to not only record and do live, but also to just watch."
Tune in to this week’s show on Saturday 3rd November at 6.30pm for Strictly Come Dancing with Strictly Come Dancing: The Results on Sunday 4th November at 7.20pm on BBC One and BBC One HD.