With The X Factor ratings struggling and Strictly's latest series launching to its highest ever audience last month, it seems that the BBC is starting to schedule the show more aggressively.
The two shows will both air this Saturday for the first time, but will avoid any clash.
But from next week the two shows will begin to overlap.
Strictly's second live show will air from 6:30PM to 8:25PM, while X Factor will air from 8:20PM to 10:35PM.
All in all it's over four hours of reality telly almost back to back.
Strictly Come Dancing bosses previously insisted they weren't concerned about the show's ratings.
Last year saw Strictly fight back after years of being beaten by The X Factor, and with the ITV1 series in decline it seems Strictly is set to overtake as the UK’s biggest reality show.
But Strictly’s a co-executive producer Glenn Coomber insisted: “I think ratings will become less and less important.”
He told the BBC Radio 1 news website last month: “With iPlayer, with ITV Player, with PVRs, with watching online. There are all sorts of ways that people consume how they traditionally used to choose one of four or five buttons.
“And so I think over the years there will be a new way of monitoring how ratings work and yes, their significance will change.”