Strictly Come Dancing star Kimberley Walsh has said she's embarrassed by the focus on her bum!
The Girls Aloud star's behind has attracted plenty of tweets, both from fans and her bandmates.
"Yes Kimberley! Shake that #juicyass" Cheryl Cole tweeted during Saturday night's launch.
While Nicola Roberts said today: “I think with a smile and a bum like Kimberley’s she doesn’t have any competition.
“She is amazing. She is an amazing person in general. She’s one of my best friends and she’s just such a beautiful person.”
However Kimberley wasn't so keen about people's love for her bum!
"No! No! Don't mention the juicy bum tweets," she told DigitalSpy today. "I don't want to draw attention to my bum.
"Nicole and Cheryl are going to get in so much trouble for tweeting about it."
We can only predict that Kimberley's rear will become one of the highlights of this year's Strictly Come Dancing!
The new series starts its live shows on October 5 on BBC One.