Paul Hollywood, star of hit cookery show Great British Bake Off, is set to go from whisking to waltzing by signing up for Strictly Come Dancing.
Hollywood - who judges the contest alongside food writer Mary Berry - has been approached by producers in the hope that he'll prove a hit with housewives, The Sun reports.
The BBC Two show recently returned for its third series, with a massive 4.7million viewers tuning in to last week's episode.
A Strictly insider said: "The Great British Bake Off has been a huge ratings success for the BBC and we are delighted that Paul is now on board.
"The hope is that millions of fans who love to watch him and Mary deliver their baking verdicts will also tune in to watch him hit the dance floor.
"He has a reputation for being a tough cookie and it will be interesting to see how he copes once he is out of his comfort zone."
The newspaper also suggests that TV presenter Fern Britton, cricketer Michael Vaughan, Westlife singer Nicky Byrne and Winter Olympics athlete Amy Williams are considering joining the line-up.
Strictly Come Dancing returns for its tenth series next month on BBC One.