The Voice 2014 UK lost viewers for its latest blind audition show last night.
Over on ITV, rival reality telly series Splash! increased week-on-week although was still well behind the BBC One show.
Last night's second audition episode of The Voice 2014 was seen by an average audience of 7.1 million viewers, down over a million on last week's figure of close to 8.4 million.
The numbers are up 700,000 viewers on last year's equivalent episode rating of 6.4 million but down 2 MILLION on 2012's showing which had a huge 8.9 million tuned in.
Given the changes to the The Voice this year including a whole new presenting team and new coaches, plus a lack of competition on ITV - Series 1 and 2 went up against Ant and Dec's Saturday Night Takeaway and Britain's Got Talent - the numbers are a bit underwhelming.
The show has always had a problem keeping viewers throughout the series and so no doubt bosses will be eager to see next week's numbers to help the current trend doesn't continue.
Meanwhile, back to yesterday and Splash! was up 200,000 viewers week on wee with just under 4 million watching the latest live heat.
It was down some 2 million viewers on last year's equivalent but given the huge competition from the BBC, held up surprising well.
Celebrity Big Brother continued on Channel 5 with a strong if slightly unimpressive 1.9 million.
The Voice 2014 continues next weekend on BBC One from 7PM while Splash! starts at the earlier time of 6:45PM.
Browse pictures of yesterday evening's show below...