The return of The Voice UK was watched by just under 8.4 million viewers last night.
Season three of the BBC One show has seen a host of changes with two new coaches and new presenters.
And the channel has moved the show to a completely new time slot, having started it in April in the past two years.
The schedule shift seems to have paid off with an average audience of 8.37 million viewers tuning in to last night's first blind auditions episode from 7PM.
The 90 minute long launch was up over 2 million viewers on last year's premiere, although slightly down on the first series opener back in 2012.
Yesterday's Voice UK show peaked with over 10 million viewers, easily making it the most watched show of the day.
The tough competition saw the ratings for ITV's Tom Daley diving show Splash collapse with an average audience of just 3.4 million viewers, climbing to 3.7 million with those who caught up on ITV+1.
Meanwhile the latest highlights instalment from the Celebrity Big Brother house attracted a healthy 2.1 million viewers to Channel 5 from 9:45PM.
Both Splash! and The Voice UK continue Saturday nights while CBB airs nightly.