'Show Me The Funny' debuts with just 2.75 million viewers

Show Me The Funny contestants

The first episode of new ITV1 stand up talent series Show Me The Funny pulled in just 2.75 million viewers last night - with a measly 10% audience share - easily beaten by BBC One with New Tricks managing a whopping 8.73 million in the 9PM hour.

The new show was watched by 2.64 million on ITV1 from 9PM and a further 110,000 on ITV1+1. The series was almost beaten by Channel 4 show Embarrassing Bodies, which managed 2.4 million at the same time with its gross tales.

The Celebrity Apprentice USA meanwhile appealed to 640,000 viewers on BBC One at 11:45PM last night

Overall BBC One came top in primetime with a 26% share to ITV1's 20%.

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