ITV's new singing talent show Rising Star has been axed months before it was even due to air.
The new format was meant to be starting in January 2015, with the show seeing the public put in the driving seat as judges, controlling the fates of the hopefuls in real time using a mobile app.
Auditions began in July and a record deal with Universal Music was being offered up as the top prize for the winner.
However fears that the show could flop, especially up against The Voice UK on BBC One, saw the format ditched from the Winter schedules and instead pushed back until March, airing over a single week.
Today, Broadcast has reported that the show has now been scrapped completely.
A source on the show said previously that ITV had concerns about the new programme after its debut in the US struggled to attract viewers.
“ITV have had a huge wobble over the series since it did badly in America," the insider revealed.
ITV boss Peter Fincham admitted recently about the show: “I certainly think it is a risk but I thought it was supposed to be a risk so I am glad we have done it.
"We will find out in due course of time whether it was the right call.”
Production staff working on the series were informed of its axe this morning, following the decision to axe it last night.
"Rising Star is an innovative show and we have enjoyed working on the format with the team," ITV said in a statement. "However, as a commercial broadcaster, we always need to be as confident as possible about the potential ratings of any new programme format that we have acquired, and we have therefore taken the decision not to proceed with plans to broadcast the series on ITV."