Max George declares he 'feels like a man' in tonight's opening episode of Bear Grylls' Mission Survive.
In tonight's first show, the expedition team of eight celebs are transported from their lodgings in a helicopter to a rainforest clearing at the foot of Arenal Volcano. It’s here the mission will start; testing their resolve, resilience and spirit.
The stars must first drop out of a helicopter into the middle of an algae covered lake before swimming to the bank and then trekking through the jungle to a clearing, to be met by Bear.
There the challenge really begins as Bear provides the celebs with a lunch of cow's heart and brain.
As they dig in, also eating live scorpions on their trek, Max says: “It looks disgusting but it is actually nice. I feel like a man now!”
Elsewhere and the celebrity contestants on the show also drink their own wee.
Dame Kelly Holmes says: “It tastes just like tea.”
While model and presenter Vogue Williams reacts: “I feel ashamed of myself. I don’t want to be the girl at home who drank her own p***.”
Bear said: “Wee tastes warm, salty and not very nice. I am not one of these weirdos who does it for fun every day.
"I have done it on a few occasions to show it can save your life.”
The show starts TONIGHT at 9PM on ITV.
Browse pictures of the Mission Survive contestants below...