The winners of Love Island 2018 - and the losers - all stand to cash in.
It was Jack and Dani who won love Island 2018 on Monday night with over 80% of the vote.
Rivals Laura & Paul were runners up, Josh & Kaz finished in third and Wes & Megan ended the series in 4th place.
As the winning couple, the pair got to play for the £50,000 prize fund. Caroline revealed two sealed envelopes, explaining that one had £0 inside and the other the full £50,000.
Dani & Jack then each had to select an envelope, with Dani ending up with £0 and Jack the £50,000 prize.
Caroline put Jack to the test as he was told he could either keep the £50,000 for himself or share it half and half with Dani.
"I'm sharing it, obviously!" said Jack without hesitation.
But they - and their fellow finalists - are set to make so much more.
For Jack & Dani, a reality TV show for the loved-up pair looks almost certain as rumours have already began to circulate and are further backed up by the red hot odds of 1/5.
Aoife Heffron, Spokesperson for bookies BoyleSports commented: “Jack and Dani unsurprisingly won Love Island, they had everyone hooked on their blossoming relationship in the villa. Now they are on the outside, they may not be off our screens for very long as they are the short odds-on price of 1/5 to get their own reality TV show this year.
"They have an infectious bond and the humour to match, all the components of a great reality show, plus there’s potential for a Danny Dyer appearance throughout.”
Meanwhile, Megan is said to be lined up to make 'millions' from modelling and product endorsements deals, the Daily Star newspaper reports.
"There are a string of high street and boutique fashion brands who would love to work with her on new ranges of lingerie and casual wear," they say, pointing out her million-strong Instagram following.
A friend claimed: “Megan looks likely to be the biggest star to emerge from the series.”
According to the tabloid, even the likes of Ellie Brown - who didn't make the final - could cash in with earnings of around £200,000 off the back of the show.
Love Island will return to ITV for a fifth season next summer.