Love Island viewers have called for Adam Collard to be kicked out of the villa following tonight's show.
This evening's dramatic episode saw Rosie Williams, Adam's current partner, left in tears when he made a move on new girl Zara McDermott.
"I don't think you've any idea how much you've really hurt and upset me," she told him.
"You've literally had what you've wanted and ditched me twelve hours later," she continued, as Adam smirked back at her. "You can't treat girls like that."
Rosie accused Adam of 'tricking girls', telling him: "You've let me literally break my heart today and you sit here now and you're still cocky, and smug about it," before storming off in tears.
Viewers were full of praise for Rosie's speech while Adam's actions saw him become Twitter's top trend - for all the wrong reasons.
"The nation need to unite and vote adam out the villa. Classic example of looks not being everything. Good looking or not. There's nothing more ugly than being sly and manipulative #LoveIsland," one user posted.
Another quipped: "Adam is making Muggy Mike look like a gentleman #loveisland"
And a third posted: "How the boys can call Adam a “god” is beyond me. He’s a toxic, manipulative and arrogant man child. Definitely not something to be admired"
Others went further, demanding Adam be removed from the villa entirely.
"Can we please start a petition to get Adam kicked out of #LoveIsland #egotisticalcreep," wrote one viewer.
"CAN WE PETITION TO GET ADAM KICKED OFF PLS #loveisland" agreed another.
"Right @LoveIsland how many rt’s to get Adam kicked off the show? #loveisland" added a similarly angry fan.
Love Island 2018 continues nightly on ITV2 at 9PM.
Love Island Twitter reactions
The nation need to unite and vote adam out the villa. Classic example of looks not being everything. Good looking or not. There's nothing more ugly than being sly and manipulative #LoveIsland
— Laurie Mclelland✨✨ (@Lauriemclellan2) June 19, 2018
watching Rosie pour her heart out to Adam and him sit there all smug, honestly feel for her man 💔
— georgie x (@gewilliams_x) June 19, 2018
— Oonagh O Carroll (@OonaghOC) June 19, 2018