Love Island 2016 winners Cara De La Hoyde and Nathan Massey could be set to earn millions thanks to their victory on the ITV2 show.
The pair stormed to the win in Love Island's live final on Monday, securing the £50,000 prize fund to split equally between them.
However a lot more cash could be on the horizon if the pair play it right.
Celebrity manager Rob Cooper told The Sun newspaper: “Cara and Nathan are in an extremely good position, they just need to be clever and see this as a good platform to build on their public profile and not automatically assume they are already a celebrity couple."
He added: “If they play the game right they can earn at least £100k in the next few months, if they go on to have a family and wedding then they have the potential to be a £1 million couple.”
Fans of Cara & Nathan have already called on ITV to give the loveable pair their own show after they won the final with more than 50% of the vote between the four remaining couples.
“I think both Cara and Nathan have the ability to land their own reality show pretty quickly within the ITV family of channels,” Rob explained. “Cara’s already declared her desires to have children with Nathan and if that’s something they plan for the near future, it would make fascinating TV.
“A reality TV deal with ITV would be worth tens of thousands per series to each of them.”
For now, the pair will return to our screens alongside their fellow Love Island stars for Love Island: Heading Home this Sunday night on ITV2.