Zara Holland is left in tears on Love Island 2016 after learning of losing her Miss Great Britain crown.
On Thursday the organisers of the Miss GB pageant confirmed that they have decided to "formally de-crown" Zara over her raunchy antics on the ITV2 reality show.
"The feedback we have received is such that we cannot promote Zara as a positive role model moving forward," a statement explained. "Zara, as an ambassador for Miss Great Britain, simply did not uphold the responsibility expected of the title."
Following the announcement, Zara was told about the news in the villa and in Sunday night's show we see her reaction.
In a preview from the episode, Zara is seen gathering the girls: "I need to speak to everyone."
She then sobs as they hug her: "They've taken my title off me."
ITV2 have confirmed that Zara has decided to stay on the show following the bombshell.
"Zara was informed of the news off camera this morning," a spokesperson said yesterday. "She is now back in the villa and has chosen to remain in the show."
The rep added that Love Island producers chose to tell her themselves as it would have been 'unfair' for her to find out from a new arrival.
Meanwhile, presenter Caroline Flack has taken to her Twitter page to defend Zara.
"Feel even more sorry for Zara now she's been de-crowned," she wrote. "She's a very sweet girl . What even is 'miss GB' ? Are we living in the dark ages ?"
Miss GB bosses have pledged to meet with Zara as soon as the returns to the UK to "fully explain" their decision, while runner-up Deone Robertson will take over as Miss GB until the 2016 pageant takes place.
Meanwhile Sunday night's Love Island is set to prove even more dramatic when new girls Liana Isadora Van Riel and Tina Stinnes make an impact.
The show is back at 9PM on ITV2 tomorrow.