A bit of foul language is to be expected on Love Island, seeing as it airs after the watershed on ITV2 with a predominantly young audience.
However, according to the Daily Star, the islanders were heard swearing almost a hundred times during Monday's hour-long episode alone - including 77 F-words, 20 S-words and two uses of 'p***ed off'.
To put that in to perspective, the Mirror reports that superstar Adele swore 33 times during her 90-minute headline set at Glastonbury at the weekend.
Some viewers aren't happy with the constant tirades, with the paper quoting one fan as saying: "Attempted to watch an episode of Love Island for the third time but I just can't deal with all the swearing."
Another asked: "How many times has the F-word been said tonight?"
Telly watchdog Ofcom has now confirmed that it's received all of one complaint on the matter, although it has yet to launch an investigation.
The swearing doesn't seem to be putting too many people off however, as last night's episode attracted the show's highest ratings since it was relaunched last year.
Love Island continues tonight at 9.00pm on ITV2.