I'm A Celebrity 2011 kicks off with highest launch ratings ever

I'm A Celebrity 2011I'm A Celebrity Get Me Out Of Here returned to ITV1 with a bang last night, with the first show attracting a record 11.5million viewers!

A huge 42.4% of the audience watched stars including Mark Wright, Lorraine Chase, Willie Carson and Stefanie Powers enter the jungle, up 300,000 viewers and 4.4% from last year's launch.

It had a peak of 12.55million viewers (44%), while a further 265,000 (1.5%) tuned in on +1.

Meanwhile, spin-off show I'm A Celebrity Get Me Out Of Here NOW! with new host Laura Whitmore captured 758,000 viewers (5.3%) on ITV2 afterwards.

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