Winner of I'm A Celeb Georgia 'Toff' Toffolo had an 'unfair advantage', her fellow jungle Queen Vicky Pattison has said.
Toff's victory was the third in a row for a reality TV star, following in the footsteps of Scarlett Moffatt and Vicky.
And ex-Geordie Shore cast member reckons they've all had an 'unfair advantage' in the series.
"It's no coincidence me, Scarlett Moffatt and Toff, who all make our living being ourselves on TV, have won," she said. "Hand on heart, I do think it's an unfair advantage.
"We are used to reality TV and having cameras on us all the time.
"These sports stars, or former popstars, are great but they lack the level of self-promotion we have."
Speaking to the Daily Star newspaper, Vicky added: "I'm not taking anything away from anyone because I think Scarlett and Toff deserved to win, and hopefully I did too.
"But what I will say is our reality TV backgrounds have stood us in good stead."
Toff stormed to victory in the I'm A Celebrity final earlier this month, winning with over 70% of the vote.
She's since been tipped to cash in with modelling and TV deals.
But it's been claimed that at least 30% of any cash made will go straight to ITV.
The Mail on Sunday say that Toff will have to allow "ITV's auditors to pore over her books" for the 45 days after the show.
Any "appearances, contracts and endorsements" booked will see ITV take their cut, potentially costing Toff "hundreds of thousands of pounds."
A spokesperson for ITV said it did not comment on the contracts of the celebrities.
I'm A Celebrity Get Me Out Of Here will return to TV next November.