I'm A Celebrity Get Me Out Of Here is said to be considering inviting reality stars back to the show.
Last year's series reportedly have an unofficial 'no reality stars' rule which meant the likes of cast from TOWIE, Made In Chelsea, Geordie Shore and Love Island could not take part.
Producers were said to have wanted more 'credible' names following previous casts, like 2015's line up which was saw Geordie Shore's Vicky Pattison, TOWIE's Fearn McCann and X Factor's George Shelley in the final.
However The Sun now says that such names may well be invited to take part again for the 2017 run.
“The show got a real ribbing for the amount of airtime Vicky and Ferne received in 2015," a source said.
They went on: “Both were great but there was a feeling some of the older contestants weren’t getting a chance to impress.
“But reality stars create more social media buzz and also attract younger viewers."
One of the names reportedly lined up already is Love Island's Mike Thalassitis, aka Muggy Mike.
The source said: "Mike is having early talks but the fact he’s even being considered shows a real change of tack.”
Last year saw Geordie Shore star and former Celebrity Big Brother winner Charlotte Corsby reveal she had been 'banned' from appearing on I'm A Celebrity.
Speaking in 2016, Charlotte told The Sun newspaper that I'm A Celebrity bosses had blacklisted her from their show after her behaviour on the other shows.
"I can't go on as they won't have us, I’ve been banned because I was on Big Brother and they won’t follow suit," Charlotte said. "I'm not allowed on that as they don't think I'm PG enough.
"Kids love me though. I'm gonna try me best to get on that."
I'm A Celebrity Get Me Out Of Here returns to ITV in the autumn.
The series typically launches in November so we've got plenty of time for rumoured celebs yet.