Holly Willoughby and Phillip Schofield played a cruel trick on the I'm A Celebrity... Get Me Out Of Here! campmates when they appeared LIVE on This Morning for a special challenge.
During today's edition of the ITV magazine show, Holly and Phil crossed live to the Australian jungle, where the celebs were watching them on a screen.
The TV duo praised the group, with Holly telling them they're doing "so brilliantly". Philip added: "We are absolutely loving the camp this year, I think it's one of the best ever!"
It wasn't all smiles for long though. In a first for both shows, the campmates took turns challenging their UK-based opponents in a game named 'This Evening In Camp'.
Each celeb that won their round would be rewarded with one of their favourite treats. However, in an evil twist, failure meant Holly and Phil would eat it in front of them!
"I've seen you two in a whole new light!" joked Martin Roberts.
Adam Thomas was asked which of his brothers had wanted him to do every Bushtucker Trial - but incorrectly answered Corrie star Ryan instead of ex-Love Islander Scott.
He held his head in his hands as Holly and Phil feasted on beans and cheese on toast.
Jungle fitness guru Larry Lamb was asked to do a muscle dance to the song 'Macho Man', with his gun show winning him elderflower juice and olives.
Scarlett Moffatt was shown a picture of one of her many faces from the 'Bush Bake Off' Trial, and had to guess what she was eating when she pulled it. Her right answer, fermented duck egg, won her a mini Hawaiian pizza and garlic dip.
Wayne Bridge was unsuccessful at separating his scream in the baby goat Dingo Dollar challenge from Adam's, losing a plate of southern fried chicken and chips.
Phil was met with disapproving groans when he tucked in, boasting: "It's got a nice bit of spice on it!"
Joel Dommett bagged a pork pie by naming Ferne McCann as the This Morning presenter that "has the hots" for him, before Sam Quek was asked which Spice Girl approved of her rendition of the band's hit 'Stop 'during the 'Tomb of Torment' Trial.
"I don't even need sushi after hearing that!" she joked, but won the fish and rice dish by correctly guessing Emma Bunton.
Finally, Martin was teased with some melted camembert cheese and fresh bread. "I really hope you don't get this, because I want it," grinned Holly.
Unfortunately for her, the 'self-confessed tree hugger' secured his prize by identifying the tree he was shown as an oak.
Holly and Phil wished the celebs luck as they bid farewell. "That was fun!" the latter exclaimed. "I hope they don't hate us. That chicken was gorgeous!"
Tune in to I'm A Celeb tonight at 9.00pm to see the challenge from the campmates' view.