I'm A Celebrity Get Me Out Of Here has got itself embroiled in a 'bullying' row.
And it's all over Martin Roberts.
The camper has divided viewers as much as he has the celebrity campers since joining the jungle a few days after the launch.
His behaviour in the latest task, which has seen the celebs split up into Royals and Subjects, has proved controversial.
Last night saw the fed up celebs exclude Martin from a treat of chocolate, which prompted quite a reaction between viewers.
While some loved the 'top quality bants' and the celebs getting one over on Martin, others accused the group of bullying the TV presenter.
One viewer posted online: "I have to say as much as I dislike him, I didn't agree with Adam not giving Martin a piece of chocolate that was BULLYING! #ImACeleb"
Another agreed: "Not a fan of Martin, but the way he's being treated by everyone else on the show is awful, it's bullying #ImACeleb"
But others hit back.
"The People who think the camp is 'bullying' Martin need to get a grip #imaceleb #getoveryourself" one user snapped on Twitter.
And a second added: "#ImACeleb Anyone defending Martin is not a good judge of character. He is horrible. Was not bullying - was payback. KNOW the difference!"
What do you make of Martin in the jungle? Tell us in the comments below!
I'm A Celebrity Get Me Out Of Here continues nightly on ITV.