I'm A Celebrity has once again found itself under attack from animal charities over its trials.
After complaints last week over a trial which saw Scarlett Moffatt eat a live beetle, last night's 'Food Factory' task has become the latest to enrage critics.
Adam Thomas was seen rifling through various rooms in the search of stars, coping with spiders, rats and offal on his way.
Elisa Allen, Director of PETA UK called on the show to try something "original, witty, or smart" rather than rely on animals.
She said in a statement to The Sun newspaper: “A token call for Adam Thomas to be gentle, as he furiously rifled through a tub packed with frightened rats, was little comfort to the animals, as they were shoved around with nowhere to escape.
“Rats are sensitive, intelligent animals who have been known to put themselves in harm’s way deliberately, rather than allowing another rat to suffer – a demonstration of empathy that the producers of I’m a Celebrity … Get Me Out of Here! could learn something from.
“After fourteen years of the same tired and tacky ‘challenges’, people are no longer wondering whether a celeb will win silly plastic stars but whether the show might ever try something original, witty, or smart, instead of bullying or otherwise harming animals for nothing more than a cheap, immature laugh.”
An ITV spokesperson responded to the complaints, saying: "At each of the Bushtucker Trials, which feature animals or insects, we have qualified and experienced animal and insect handlers on site and every trial has been carefully tested and developed.”
I'm A Celebrity Get Me Out Of Here continues nightly on ITV.