Cracks appear to be forming between the I'm A Celebrity... Get Me Out Of Here! campmates after the losing blue team accused the yellows of GLOATING over their victory in last night's live Bushtucker Trial.
The celebs were split in to two teams for the 24-hour 'Hungry Games' challenge, which concluded with the live Trial.
It involved six head-to-head battles between one member from each team - but the yellows ended up winning all of them.
The champions revelled in their triumph, with Danny Baker even asking hosts Ant and Dec to repeat the result during their wrap-up: "What was the overall result out of six?"
Tensions flared on the way back to camp, with the blues' Martin Roberts saying: "The other team were terribly ungentlemanly, they were whooping and hollering at their success. To gloat like that sucks."
Larry Lamb gave Wayne Bridge a polite warning about Danny's behaviour - but the yellows' Adam Thomas stirred the pot further by jokingly accusing Martin of cheating.
"How’s your chin? I thought you were only supposed to use your mouth in the Trial," he said.
"Did I? I can’t remember," Martin replied.
Scarlett Moffatt scolded Adam, saying: "Stop winding people up Adam. Please don’t gloat, be a good sportsman."
"I am a good sportsman, it’s just a bit of banter," the Emmerdale actor insisted.
An argument soon erupted between Martin and Danny - both of whom only arrived on the show on Thursday.
"He’s convinced I’ve got it in for him," Danny said of his fellow newbie. "Don't for the life of me pretend I’m going around gloating, because I’m not."
"I was just mad at that moment," Martin replied. "You don’t get a Wimbledon with Andy Murray and him whooping."
"Martin, it’s not a Wimbledon final, it’s a telly show. You’re inventing the gloating, I have not done it," claimed Danny.
"Whether it’s a show or not, we all have feelings," Martin hit back.
In the Bush Telegraph afterwards, Danny suggested Martin had got too big for his boots. "He builds up things in his head of what he thinks has happened," said the broadcaster. "When you point out it didn’t happen, he goes, 'No, but near enough'.
"I think he’s starting to be this kind of, 'I’m a big noise on daytime TV'."