Fans of Scarlett Moffatt have been left angered after Gogglebox snubbed her appearance on I'm A Celebrity.
Before last night's episode on Channel 4, many were hoping to see the Goggleboxers, including the rest of Scarlett's family, watching her antics in camp.
"If Gogglebox don't show Scarlett's family watching her on I'm A Celeb they've missed an opportunity for TV gold," one eager fan wrote before the show.
But they were left disappointed.
"#gogglebox what the hell! Why would you not make TV genius and show Scarlett on #ImACeleb - like you've purposely shunned her," a viewer tweeted after the latest episode.
The 'snub' follows claims that the stars of Gogglebox were threatening to 'strike' over Scarlett's I'm A Celebrity appearance.
The cast of families that feature in the Channel 4 show were said to be unhappy at Scarlett's supposed 'VIP treatment'.
It's after she was confirmed as one of this year's I'm A Celebrity contestants despite other stars being restricted from such appearances.
And it's been claimed that Scarlett will return to Gogglebox after her stint in the jungle, again angering those still on the show.
A source told The Sun newspaper: “Since day one of the show, all the families have been allowed to do minimal media appearances and interviews to remain as relatable as possible – which is why you rarely read about the other families.
“Now Scarlett has her radio show, a book, the fitness DVD, her own management and now her I’m A Celebrity appearance, they feel bosses think the show won’t work without her so are going against all their own rules to keep her happy.”
A spokesperson for Channel 4 played down the claims in a statement to DigitalSpy, saying: "All the cast are thrilled for Scarlett and wish her all the best in the jungle."