A new I'm A Celebrity... Get Me Out Of Here! twist dubbed 'The Hungry Games' has begun with the arrival of new campmates Danny Baker and Martin Roberts - and will conclude tomorrow night with a LIVE Bushtucker Trial.
There was no viewer vote during tonight's show, with Ant and Dec instead visiting camp to introduce the new contestants.
First was Homes Under The Hammer presenter Martin, who quipped: "I love what you've done to the place!"
He was followed by broadcasting legend Danny, and the pair - who were also meeting each other for the first time - shook hands.
However, they barely had time to breathe before Ant and Dec revealed that they are now rivals.
The newbies each had to partner with an original celeb, with Danny picking Carol Vorderman, and Martin choosing Sam Quek.
These pairs will go head-to-head in the next pre-recorded Bushtucker Trial, named 'Rank Tanks'. A video teaser said they'll need "brains as well as bravery to triumph" in the task, which involves snakes, crabs and other critters.
'Rank Tanks' kicks off a new 24-hour twist named 'The Hungry Games', which will pit the campmates against each other in a series of challenges.
These will culminate during tomorrow night's episode with this series' LIVE Trial.
It is not yet clear what the opposing sides are playing for.
Despite the twist, Danny and Martin were met with a warm welcome. The former joked about Scarlett Moffatt: "We can go home now, she's won it!"
Tune in to ITV tomorrow at 9.00pm for the results of 'Rank Tanks' and the live trial.