I'm A Celebrity Get Me Out Of Here launched on ITV tonight and Joel Dommett's body had everybody talking.
The comic left both his fellow campers and viewers at home stunned with his 'ripped' body after stripping off in camp.
Joel is one of ten stars in the jungle after tonight's show, joining Diversity dancer Jordan Banjo, ex England footballer Wayne Bridge, dancer Ola Jordan and actor Larry Lamb.
Also on the I'm A Celebrity 2016 line up are Gogglebox's Scarlett Moffatt, Olympic hockey player Sam Quek, TV and Radio presenter Lisa Snowdon, soap star Adam Thomas and TV personality Carol Vorderman-MBE.
But it really was Joel (and a bit of Scarlett) who most people were obsessed by following this evening's first show.
Here's some of the online reactions to the latest cast...
I have the biggest crush on Joel already #ImACeleb
— christmas eve (@evebennettx) November 13, 2016
— I'm A Celebrity... (@imacelebrity) November 13, 2016
Joel Dommett's one liners have actually made this series already and we're only 25 minutes in #ImACeleb
— maya (@mayaderrick) November 13, 2016
Scarlett Moffat and Joel Dommett are definitely making this years I am celeb 1000000% funnier #ImACeleb
— Bethany Crosby (@Bethany_crosby2) November 13, 2016
I'm A Celebrity continues nightly on ITV at 9PM.