Ayda Field is being tipped to appear on I'm A Celebrity Get Me Out Of Here.
The American actress, who is married to Robbie Williams, is reportedly set to appear on the line up of celebrities taking part in the new series later this year.
According to Heat magazine, the Loose Women guest panellist could be able to get a BIG fee if she agrees to take part.
"ITV bosses are willing to pay out six figures," an insider claimed to the publication. "Ayda hasn't turned it down yet, so they're still hopeful."
I'm A Celebrity Get Me Out Of Here will start on ITV in November.
Alongside Ayda, names linked to the line up include Craig Charles, who appeared briefly in a previous series, Girls Aloud singer Sarah Harding, Gogglebox's Scarlett Moffatt and footballer Robbie Savage.
More rumoured celebrities include Olympic Boxer Nicola Adams, Olympic gymnast Louis Smith, Absolutely Fabulous' Helen Lederer and a range of soap stars including Neighbours' Olympia Valance and Emmerdale's Fiona Wade and Adam Thomas.
It was claimed earlier this month that ITV had 'banned' reality stars from the new I'm A Celebrity line up.
It's been suggested that producers want more "credible" names for this autumn's show and plan to follow in the footsteps of Strictly Come Dancing, which rarely features 'celebs' from such shows.
A source told The Sun newspaper: “This year I’m A Celeb . . . wants to go back to its roots by signing up more cult favourites from the past and current, newsworthy personnel.
"The last series got a ribbing for having so many reality show stars and giving them lots of camera time."