Ferne McCann has said sorry for eating a live spider during last year's I'm A Celebrity Get Me Out Of Here.
Former TOWIE star Ferne took part in one of the show's trademark eating trials during the series with some 'Bushtucker' grub.
Ferne had to consume various meals including lamb's brain and bull's penis.
But the worst was saved to last as Ferne unveiled a LIVE spider in a glass that she had to eat.
After initial shock from the reality star, she eventually managed to complete the task but it caused quite the outrage among some viewers at the time.
"No creatures should be eaten live for entertainment!" wrote one I'm A Celeb fan online.
Another added: "This is frankly disgusting! And I mean to the animals."
TV watchdog Ofcom received a total of 700 complaints while ITV has had a further 500 directly over the challenge.
Almost a year on, Ferne has made a public apology on ITV's This Morning, while dressed as a spider.
"I'm here and I'm dressed as a spider and I would like to apologise to the spider," she said, revealing a gift of a box of dead flies.
She explained: "I want to apologise to the spider species in general. Obviously I did feel bad, it was for the camp mates, we were really hungry."
I'm A Celebrity Get Me Out Of Here returns to TV this year.
You can watch Ferne's PSA on eating spiders below...