ITV are supposedly after Sir Cliff Richard to appear on I'm A Celebrity Get Me Out Of Here this year.
The channel is said to be "very keen" on signing the legendary singer for the show this autumn "at any price", the Daily Star newspaper reports.
Bookies have cut the odds on Sir Cliff appearing in camp down to just 2/1, with a spokesperson for Ladbrokes saying: "It looks like ITV bosses could be singing ‘Congratulations’ to themselves if Sir Cliff signs up.
“He’ll be TV gold and is sure to see ratings rocket.”
If (and that's a HUGE if) Sir Cliff does end up in the jungle he could be part of quite the line up, with Nigel Farage having supposedly been offered £250,000 to take part too after he stepped down as leader of UKIP.
More rumoured names include TOWIE's Jessica Wright and Girls Aloud singer Sarah Harding.
However officially speaking, ITV say that any names at this stage are “purely speculative”.
I'm A Celebrity will air on ITV in the autumn.
Main pic credit: ITV/Loose Women