Lady Colin Campbell could be in for a tough time on I'm A Celebrity... Get Me Out Of Here! 2015 - as she has admitted to seeing very little of the show.
ITV's jungle reality format is back on our screens tonight for its fifteenth series, having begun way back in 2002.
But despite it being one of the highest rating shows on telly for over a decade, Lady Colin claims she has only ever been bothered enough to watch it for around fifteen minutes.
"I have seen the show very briefly when Carol Thatcher was in the camp for about ten minutes, and when Martina Navratilova was in it for about five minutes," she revealed. "I don’t have the time to look at much television."
I'm A Celeb is known for its tough conditions, with contestants living on meagre rations and contending with creepy crawlies, snakes, crocodiles and other daunting creatures in the daily Bushtucker Trials.
There's also the eating challenges, where they face consuming various disgusting dishes - this year rumoured to include bush pig semen.
Despite this, Lady Colin is optimistic that she'll have a good experience in the jungle, saying: "I gather it is about being prepared for privation. I know it is not something I would want to do every day, but it seems to be an interesting thing that one will hopefully enjoy doing."
And it seems the diet of rice and beans won't bother the socialite, as she is on a mission to shed the pounds. "I’d actually like to lose a stone if possible," she added.
I'm A Celebrity 2015 kicks off tonight at 9.00pm on ITV, with an opening twist that sees two teams of campers going head-to-head in three challenges.