Kendra Wilkinson's antics on I'm A Celebrity Get Me Out Of Here 2014 have again seen her branded a fake.
The Playboy model was previously accused of playing up the cameras in her bushtucker trials where she repeatedly struggled to win more than a handful of stars.
In her latest apparent quest for air time, Kendra has been seen 'flirting' with viewer favourite Carl Foggy Fogarty.
But her rival camp mates reckon it's all just a ploy to keep herself in the jungle even longer.
A show source told the Daily Star newspaper: “Mel Sykes and the gang think that it’s a bid for more air time and attention.
“They also are in no doubt that Kendra is the leading actor in all of this.”
Fake or not, Kendra's supposed romance hasn't done much for her odds as she's the favourite to go tonight and given a huge shot of 50/1 to be crowned Queen of the Jungle.
Meanwhile, another even more unlikely relationship has blossomed in camp between Jake Quickeden and Edwina Currie.
Edwina was seen telling Jake in last night's show: “Your face is very chiseled. You’re looking more like a film star now.”
“We’re totally different but at the same time I think we’ve fallen in love a little bit," Jake said.
Vote for your current I'm A Celebrity 2014 favourite here...
I'm A Celebrity airs nightly on ITV with the final this Sunday night.