The singer has been flirting with pretty much anything that moves in the jungle, but has taken a particular shine to both Kendra Wilkinson and Nadia Forde.
Asked who his favourite was, in the Bush Telegraph, Jake said: "Er, I really get on well with Nadia and Kendra, I can't choose between them.
"I know that is bad of me. But I can't do it."
Jake defended his flirty behaviour with both girls, explaining: "I am very flirty but honestly I don't know I am doing it sometimes.
"It is not in a way to be a sleaze it is just my way of talking."
He added: "I like innuendos and saying sexual stuff, it makes me laugh."
Sources in camp have claimed that now both Kendra and Nadia are getting slightly jealous with the attention Jake is giving the other.
“They’re at daggers," an insider told the Daily Star newspaper. "Jake is playing one off against the other and they’re both falling for it.”
Fellow camper Jimmy Bullard has already advised Jake to pick between the girls to avoid creating tension in the camp.
The source added: “It’s a real love triangle.”
I'm A Celebrity Get Me Out Of Here 2014 continues tonight on ITV with the latest jungle news and gossip.