I'm A Celebrity 2013: Joey Essex, Amy Willerton split

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I'm A Celebrity 2013 love birds Joey Essex and Amy Willerton have split up already.

The news from the everyone-saw-it-coming department, the reality duo have called it a day less than a month after hooking up in the jungle.

The Sun newspaper reports that the pair's relationship "fizzled" out last month after just three weeks together.

Although that's if you believe they were ever actually together, with former campmates and insiders branding the whole thing a showmance for publicity.

"Joey’s now hot property and she will be gutted not to cash in on his success. ITV hoped they would stay together and star in their own show, but now it won’t happen," a source claimed today. “Things fizzled out towards the end of December.”

Only last week Joey hit back at the critics and insisted that the pair's relationship was real.

"When we came out, it was instant, it was really intense. We were all over each other," he said in one of countless magazine interviews the pair completed.

Joey added: "People are entitled to their opinions, but I'm genuine.

"The very reason I didn't get with her in the jungle is because I didn't want her to think it was just for that."

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