Insiders have claimed that Amy Willerton and Joey Essex's romance is nothing more than a money making ploy.
The pair left the jungle together last week, ahead of the final on Sunday which was won by Kian Egan.
Since then the pair haven't left one another's sides, even playing up to cameras on the red carpet at the British Comedy Words a few days ago.
Joey tweeted: "Nice to meet @wossy last night at #British ComedyAwards his suit looked #Reem and my @amywillerton looked gorgeous."
But an insider told the Daily Star newspaper this weekend claimed the pair were just together to help raise each other's profiles.
A PR expert added to heat magazine this weekend: "It's fair to say that as a couple their earnings would rise exponentially."
However even apart, the couple could each both pocket millions off the back of I'm A Celeb despite not making the final.
"There's great interest around Joey for a spin-off reality show, which could net him £750,000. If he were to work on fashion collaborations, he could earn up to £1 million," a source said.
They added: "Amy won't be short of offers when she leaves the jungle. She'll likely be inundated with interview opportunities, modelling offers and maybe even her own bikini or lingerie line.
"Once you factor in pricey magazine and newspaper deals, endorsements and personal appearance, she could stand to make up to £1 million."
Joey’s former fiance Sam Faiers previously cast doubt on the new couple by revealing that Joey had told her he still had feelings despite their break up.
“I still love him, and Joey told me he still loves me before he went,” Sam told OK! magazine this week. “I’m not going to lie. I’ve missed him quite a lot. I’m not going to just switch off my feelings.”