I'm A Celebrity Get Me Out Of Here bosses have been rapped by TV watchdog Ofcom over last years bush tucker trial which involved Charlie Brooks and her daughter.
The last series of the ITV show saw Charlie's daughter Kiki involved in a door to door challenge.
The young girl was offered up as a "prize" if Charlie picked the correct door, however she didn't and missed out on an early reunion.
Telly watchdog Ofcom had 66 complaints from viewers over the "exploitive" challenge, and this week those complaints were upheld.
In its ruling, Ofcom said it had "serious concerns" about the scenes.
They added: "In our view, the appearance of a seven-year-old child placed in such a scenario would have gone beyond the likely expectations of the audience for this programme, which rather would have expected consenting adults to participate in the challenges featured on I'm a Celebrity..."
Meanwhile, ITV said that "the possible emotional impact on Kiki of having an opportunity to meet her mother, given this would be denied should her mother be unsuccessful in the challenge, was considered carefully."
They went on to say that Kiki's grandmother who was looking after had giving consents for the challenge to go ahead