Helen Flanagan's grandad has said he wants her to cover up her boobs on I'm A Celebrity 2012.
Speaking to The People newspaper, Joe Flanagan admitted it may have been a mistake for Helen to enter the jungle.
He said: "Our Helen is a lovely girl, but she lives in cloud cuckoo land. She walks around with her head in the clouds. I thought, 'she'll never make it, she's not safe to cross the road'.
"I don't mean that in a horrible way - it's just that Helen is very young for her age. I don't think she knew what she was letting herself in for.
"She's never really been in the garden so taking on the Australian jungle is a huge challenge for her."
The 79-year-old revealed he wanted Helen to "toughen up" in the Aussie camp, and admitted he was hoping she would ditch the skimpy outfits.
"I wish Helen would put her boobs away. I'm not keen on her going into the jungle in a bikini," he said. "It's a bit silly really because it's what she'll be remembered for. We've always been a prudish family and I don't like seeing her half-undressed.
"I'd have thought she'd have been bitten to death out there. She should be more covered up like the others."
And Joe added: "She took her high heels out there instead of her wellies - that's typical Helen. She's no experience with wildlife and has always been scared of spiders and creepycrawlies."
[cat c="i'm a celebrity"]I'm A Celebrity Get Me Out Of Here[/cat] continues tonight at 9PM on ITV1.